All the tools for grocery shopping are in our hands. Shop for groceries, like scanning a QR code, order groceries, and wait til they get home.
Even though shopping is convenient, the most challenging part is choosing what the consumer wants and whether they can afford it.
If you can help the grocery shopper by having the grocery delivery person pick and deliver the groceries then the industry will achieve a new level.
That is, until enough mareketers ‘buys’ into it.