Two many choices

Whether it’s Coke or Pepsi, Heinze or Hunt’s, Arm and Hammer or Tide, Bird’s Eye or Green Giant, consumers in the supermarket are faced with two choices, — sometimes. more. Is two choices two many or not enough? Consumers select a product on several factors: brand, taste, price, quality, if it’s on sale, stories, and

The evolving grocery shopper

Grocery shopping and the shopper rely on each other. You need products to shop and shoppers for products. Products may be changing with respect to packages, packaging, and prices, the shopper is evolving, reviewing prices, packaging, and packages looking for a mix of value, quality, and shelf life. Now the shopper has delivery options too,

The art, science, and nature of grocery delivery

When a customer receives their delivered groceries, they do not come out of thin air. It’s a process that involves products and packaging that have origin stories, signs, symbols, printed color combinations, and designed to fit on a shelf. The grocery delivery person is also an artist gathering the products in a way to present

Slide rules and calculators

Prior to 1974, if you wanted to multiply 35 x 234 a person more than likely would have used the slide rule. Invented by the seventeen-century British scholar, William Oughtred, the slide rule inscribed logarithms on ivory and wood. For three hundred years this was the source of calculations unless you were a wiz in

Rethinking packaging: plastic bottles and caps

When you unscrew a bottle of water you have to screw it back on if you cannot finish it and to prevent it from spilling, which can cause a mess or thirst. Bottles and caps could be made into one where the bottle itself can act as mechanism to close a bottle. Caps gets lost

A dish of coffee?

Coffee is traditionally guzzled from a cup. The beverage is consumed globally in a cup that is either disposable or has a handle. The thought of drinking coffee from a dish sounds impossible because the beverage could not hold a lot of coffee, and that it will spill easily over the edges. Cups have a

Repackaging the package

Content can remain the same. Cereal doesn’t change in the bag, but the cereal box can have many changes. Brands are in the business of getting the attention of the consumer. Whether it is the font size, images, benefits or features, with small margins for products, the package has to be accepted by the consumer

Shelf Life

Without products on shelves for consumers to purchase, supermarkets would have to figure out alternatives to sell. When I see products on shelves I envision of the story how they arrived from conception of the idea, creation, distribution, shipping, packaging. storing, and stocking. The product has a ‘Shelf Life’ that is, — there were people

Boxed mustard and bottled cereal

Walk down the aisle of a supermarket and you may never find these items. The mustard maker and manufacturer thinks the mustard does not hold well in a cardboard box. It the mustard was a in plastic shaped box it might be hard to grab and squeeze out of the container. The same with bottled

Circular cereal boxes and cubed plastic jars

Would it be reasonable to package and shelve cereal in a circular container? Or what about mustard in a plastic container shaped like a mini cereal box? Possibly. The consumer would be better able to spot a circular cereal container walking an aisle. What consumers know for sure is that the brand, product, need, and