Grocer On a Mission

A story behind every supermarket and product package.

About me and my blog.

Welcome to my blog. It’s all about supermarkets and how you interact with them. The information in my daily blog posts is intended to educate, inform and make your aware from a grocery clerk’s (that would be me) perspective inside and make you aware of trends as well as changes in packaging, and tips to improve your overall shopping experience. A supermarket and the products it offers cannot survive without you and your hard earned dollars. You are their lifeblood for this supermarket and the food manufacturers know it and continue to mass produce and customize products to satisfy your needs.

You may not have thought about it, but being in a supermarket involves several components. interacting with grocery clerks, a.k.a. food brokers,  selling, packaging, handling, distribution, replenishment and delivery, which includes food, housewares, health and beauty goods. And there is so much more in terms of what goes on behind the scenes before you walk through the automatic doors at your supermarket and grab your shopping cart.

According to the Food Marketing Institute,, there are 38,015 supermarkets in the US earning over $2 million per supermarket annually. That equates to over $650 billion gross revenue. Thus, supermarkets are a vital piece of our nation’s economy.

I also discuss sales and virtual reality. I love VR and think about it every day in terms of the technology and value it will give viewers.

This is a blog where Malcolm Gladwell, Oprah Winfrey, Kevin Kelly, and Elon Musk might read. Hey, if any of you I mentioned read it drop me an email.

Thanks for checking out my blog. I have been selling groceries and replenishing products for almost five years and over forty years as a grocery shopper. Despite the job I take it seriously.  People have to eat and I have to make a living and grow.

So remember, please treat all food with care.

And always remember to thank your grocery clerks (food brokers). They know more than you might think.

If you want more information for 3 ways how to shop smarter please send me an email to Rob at


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