Grocer On a Mission

Discussing all things supermarkets.

About me and my blog.

Welcome to my blog:

It’s  about supermarkets.

The information I try to provide my almost daily blog posts is to educate, inform and make your aware from the perspective of a curious grocery clerk inside any supermarket  and to increase aware of trends in packaging, and offer tips to improve your overall shopping experience.

Supermarket cannot survive without you and your hard earned disposable income. You cannot eat your clothes or your book (not just yet I suppose) so chances are you buy food a few times per week at your local supermarket filled with over 20,000 products on the shelves.

Being in a supermarket involves several components. interacting with grocery clerks, a.k.a. food brokers,  and staff, selling, packaging, marketing (so much marketing), handling, distribution, replenishment and delivery, which includes food, housewares, health and beauty goods. And there is so much more in terms of what goes on behind the scenes before you walk through the automatic doors at your supermarket and grab your shopping cart.

According to the Food Marketing Institute,, there are 38,015 supermarkets in the US earning over $2 million per supermarket annually. That equates to over $650 billion gross revenue. Thus, supermarkets are a vital piece of our nation’s economy.

I also discuss sales and virtual reality. I love VR and think about it every day in terms of the technology and value it will give viewers.

This is a blog where Malcolm Gladwell, Oprah Winfrey, James Altucher, Sara Blakely, Seth Godin, Kevin Kelly, and Elon Musk have not read. Hey, if any of you I mentioned read this drop me an email :).

Thanks for checking out my blog. I have been selling groceries and replenishing products for over six years and over forty years as a grocery shopper. Despite the job I take it seriously and cannot help to be curious about the dynamics in a supermarket.

So remember, please treat all food and supermarket with care.

If you want a PDF eBook titled “Three ways how to Shop Smarter in Supermarkets” please send me an email to Rob at with the subject line – Free eBook.


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