The progression of beverage containers: glass, aluminum, plastic, paper. Will digital be next?

Coca Cola announced yesterday that they are testing a paper bottle prototype for AdeZ a drink sold in Hungary. The effort is toward a goal of a “world without waste,” that will collect and recycle one bottle or can that is sold by 2030. Paper is derived from wood and vegetation so it will be interested

Effective type and layout will help new brands become old brands, — and that’s good

As a blogger, copywriter, HTML novice and human, I cannot help to look at products with their message and packaging. The ones that work follow three core tenets: They use black text against a white or lighter background or on 10% cyan or olive green. It is risky going white text on a black background.

Powerade updates label on plastic bottle

POWER ADE That is how the thirst quencher has listed its name on their bottle. Powerade has been around since 1988 and was created by Coca-Cola to compete with Gatorade, the brand created by Robert Cade, a kidney disease specialist at the University of Florida, in 1965. The brand did a smart thing too, enlarging

Fukuoka, Japan is the place for Coca-Cola to launch first alcoholic drink “Lemon-Do”. Why Fukuoka?

In a short blog post yesterday I mentioned that Fukuoka, Japan was the city Coca-Cola launched its first alcoholic drink “Lemon-Do”. The question that I had is why Fukuoka? What makes this city in Japan the perfect place for the global brand Coca-Cola to launch their alcoholic lemon drink. Located along the water, the city is

Coca Cola rolls out first alcoholic drink. Will this water down the brand and will others follow?

Coca Cola is looking to disrupt the market. In the past it was offering an extended line of flavors for Diet Coke. This time they are offering an alcoholic beverage. It was reported in the Wall Street Journal that the brand is rolling out its first alcoholic drink in its 132 year old company that