When it’s worth having groceries delivered

We can look at three things that will determine this. When you can afford them on a regular basis when time is limited, and when you are tired of grocery shopping. There will be other factors but this is the foundation to build a marketing plan to attract this group of prospective customers interested inContinue reading “When it’s worth having groceries delivered”

All in a grocery delivery days’ work

Speaking with a couple of grocery delivery from Instacart they are ready to deliver the goods, as a matter of speaking. Five deliveries could equate to a couple of hundred items. A hundred grocery items. With over forty thousand items to sift through, in a supermarket a couple of hundred may not seem like aContinue reading “All in a grocery delivery days’ work”

Delivering groceries to the supermarket

In most cases this is called returning items purchased for a refund. There’s a chance that some of the groceries you buy and have delivered may be sent back. Now if the grocery delivery company handles that with little or no strings attached, that could be great for consumers. Shopping for groceries has transitioned fromContinue reading “Delivering groceries to the supermarket”

Ready, shop, deliver

All the tools for grocery shopping are in our hands. Shop for groceries, like scanning a QR code, order groceries, and wait til they get home. Even though shopping is convenient, the most challenging part is choosing what the consumer wants and whether they can afford it. If you can help the grocery shopper byContinue reading “Ready, shop, deliver”

Self grocery delivery

It’s always an option. You shop at the supermarket for groceries. You deliver them to yourself. Grocery delivery is a time savor and maybe a time enjoyer. The self payment kiosks are a different story. Use the machine or the human for the payment? Grocery shopping is changing and the marketers are trying to stayContinue reading “Self grocery delivery”

The ten items or less effect

Now it gives the consumer a choice where to purchase their groceries. And it prompts the customer to get on that line not to pluck an eleventh item so they can adhere to the ten item or less lane. Customers are marketed to spend at supermarkets and will follow the etiquette rules of where toContinue reading “The ten items or less effect”

Customized service

Making the customer feel good during their grocery shopping experience can lead to more products purchased and repeat business. With every customer shopping they’re unique and so are the groceries they purchase. And with all the aisles and choices of tens of thousands of products it’s natural for each shopping cart to be different. CustomizeContinue reading “Customized service”

One shopping cart

It’s what we find at the supermarket., or the one that’s on a computer screen. Shopping needs carts and carts need shopping carts. Those without carts at first may reconsider as products pile up. Anyone shopping in the supermarket where carts are scarce it’s best to find one because it’s reliable and requires no fuel,Continue reading “One shopping cart”

Buy time with grocery delivery

That’s what consumers of groceries buy when someone picks, pays on their half, and delivers it to their door. It all comes down to this: consumers receive groceries from a delivery service, and they buy convenience with time. Time is valuable. So much that you cannot get it back and maybe the marketing angle forContinue reading “Buy time with grocery delivery”

Grocery shopping and delivery to Mars

Might be fifty years away, but if humans are going to live and eat on Mars, they’ll need food and seeds shipped, in a spaceship, to plant and harvest until there’s a food source. Then they need a store and a delivery service. Sounds like science fiction for now, but it humans are one dayContinue reading “Grocery shopping and delivery to Mars”