The shopper’s knowledge

It’s filled with ideas about product, prices, promotions. The three P’s system. And although this may apply to effective marketing, it also applies to effective shopping. The marketing is focused on aspects to get shoppers interested in products, brands, and purchasing them but they the consumer or some might say the ‘consumer with the computer’

Serving the customers

Sometimes they don’t need products, they need compliments and someone to talk to you. Although there are tens of thousands of products in a supermarket, there are maybe hundreds of thousands of reasons for people wanting to find a place to connect with other people. Serve customers by paying attention to them. Nice compliments ‘can’

Customer happiness – a step above satisfaction

Keeping customers satisfied is fine. They’ll be back to shop again and again expecting no frilss. But when you keep customers happy, the dynamic is different. Happy customers tell others about their experiences. And they’ll shop again and again, for a lifetime. Although customer satisfaction is worth striving for, customer happiness offers so much more.

The Art of Effective Customer Service: Keeping Smiles and Preserving Happiness

In a world filled with automated phone systems, endless hold music, and frustrating customer experiences, effective customer service is like finding a diamond in a haystack of dissatisfaction. But fear not! We’re here to lighten the mood and explore the hilarious side of delivering top-notch customer service. So, put on your customer service superhero cape

The product choice dilemma

Which product to chose? Do you stick with a brand or switch based on price and budget. Whichever you decide, one stays. Or buy both products? Consumer celebrate choices. Coke or Pepsi. Bumble Bee or Starkist. And so on. That is why branding and understanding your target audience is paramount to longevity and keeping your