The unmotivated shopper

Occurs when they’re overwhelmed and cannot afford groceries who may have to take out a credit card to put food on the table for themselves or maybe their family. The unmotivated shopper is one who’s looking to spend less but to have some money left over. A motivated shopper enjoys the experience of grocery shoppingContinue reading “The unmotivated shopper”

When it’s worth having groceries delivered

We can look at three things that will determine this. When you can afford them on a regular basis when time is limited, and when you are tired of grocery shopping. There will be other factors but this is the foundation to build a marketing plan to attract this group of prospective customers interested inContinue reading “When it’s worth having groceries delivered”

The hesitation for getting grocery delivery

It could be various issues. The cost or the time to enroll may not be worth it. The marketing needs to improve where the ads address the pleasure of receiving groceries instead of addressing the inconvenience of grocery shopping. When it’s a nuisance or when the timing does not work then grocery delivery is theContinue reading “The hesitation for getting grocery delivery”

All in a grocery delivery days’ work

Speaking with a couple of grocery delivery from Instacart they are ready to deliver the goods, as a matter of speaking. Five deliveries could equate to a couple of hundred items. A hundred grocery items. With over forty thousand items to sift through, in a supermarket a couple of hundred may not seem like aContinue reading “All in a grocery delivery days’ work”

Delivering groceries to the supermarket

In most cases this is called returning items purchased for a refund. There’s a chance that some of the groceries you buy and have delivered may be sent back. Now if the grocery delivery company handles that with little or no strings attached, that could be great for consumers. Shopping for groceries has transitioned fromContinue reading “Delivering groceries to the supermarket”

Ready, shop, deliver

All the tools for grocery shopping are in our hands. Shop for groceries, like scanning a QR code, order groceries, and wait til they get home. Even though shopping is convenient, the most challenging part is choosing what the consumer wants and whether they can afford it. If you can help the grocery shopper byContinue reading “Ready, shop, deliver”

The perks of grocery shopping

You have control walking the aisles. Maybe you’ll find a new product or something that you’re curious about that’s now on sale. The shopper can also have time to think about something or clear their mind and thoughts. laugh and cry, or whatever sets in. Grocery shopping may be a time consumer but it alsoContinue reading “The perks of grocery shopping”

The first item in the shopping cart

It’s relative to the consumer. It could be eggs, milk, beans, dry pasta. It’s a preference to the customer. But for the delivery person, it’s their job to effectively place the items where saving time is the key. Get from the shelf then, plop. From shelf to cart each item is. placed and ready forContinue reading “The first item in the shopping cart”

Self grocery delivery

It’s always an option. You shop at the supermarket for groceries. You deliver them to yourself. Grocery delivery is a time savor and maybe a time enjoyer. The self payment kiosks are a different story. Use the machine or the human for the payment? Grocery shopping is changing and the marketers are trying to stayContinue reading “Self grocery delivery”