Pringles updates packaging container and adds copy

Pringles potato crisps has update their cylinder containers. For this post we will look at their BBQ flavor, which they have changed the font from a serif to a san serif font and made the BBQ bold and removed the square around it. m Mr. Pringles mustache and eyebrows have been updated from brown toContinue reading “Pringles updates packaging container and adds copy”

Computerized potato chips

The invention of integrated circuit was a historic moment in the age of technology. Known as the monolithic idea the inventor, Jack Kilby, and engineer who eventual winner of Nobel Prize in Physics in 2000 for his invention in 1958 paved the road for technology today. A road that is endless for innovation. These tinyContinue reading “Computerized potato chips”

Pringles and the art of smart snack packaging

Pringles potato crisps are recognizable by its cylindrical packaging tube containers stacked with chips. How many chips are in each package? Who cares some would say, as long as when you pop open the package you stare down at the stack of potato crips? Not chips, crisps. Their chips are not sold in a bagContinue reading “Pringles and the art of smart snack packaging”