The power of merchandising

Clear, neat, and organized shelves signal to the shopper that the grocery store cares about your shopping experience. They want you to shop and buy along with telling others about your positive experience. Neat shelves improve shopping experience, but it makes the experience of grocery shopping fun and effective. Merchandised shelves signal, then, more attention

Shelf life

Shelves gives products life. Items and products are seen, shelved, stocked, and sold because of them. Without a shelf a product needs a place where it may not be seen. Supermarkets and retail stores know the power of the shelf. It’s where things go and the customers will follow. Empty shelves indicate nothingness, emptiness, and

A room with a few

Sometimes all it takes to make a choice to purchase and item is not abundance but scarcity. Buy what’s left on the shelf because nothing is left. The customer might experience two things: disappointment and relief. Sometimes when an item is not available jt frees the customer from deciding whether or not to buy something.

Leftover food and the value of meal kits

A family meal of frozen lasagna purchased from a supermarket represents several things. First the meal is to feed more than two people and the cost is attached to the number of people it serves. Second, and this dependent on the number of people consuming the lasagna, that there is a possibility that some of

Grocery delivery marketing opportunity

Even with supply chain issues, consumers have shifted and prefer to have their groceries delivered. Brands like Instacart and Shipt have carved their way into partnerships with supermarkets and retailers where there is a cross marketing to promote the service. The next step is for the industry to convince the next wave of potential consumers

Shelfonomy

This is not a new game but a concept about shelves. Shelves store products. Within those products enclosed in packages are brands. The brands are shown to customers to buy those brands with the products in the packages. Top shelf items are for higher-priced or smaller items. There is a visibility factor too. That is,

Shopping carts and signals

When you see a shopping cart, it signals to the consumer to fill it up and be satisfied. Circles are a sign of infinity and that there is no end. Hence the word ‘circular’. Shopping carts are square and rectangular-shaped because they are easier to push down aisles. For any type of shopping, consumers get

Shelf space hierarchy

When you see a product on the shelf that catches your eye it will signal to the consumer. Top shelf is about higher cost, brand popularity, and whether it was purchased by the food manufacturer. The middle shelves will signal second level, moderately priced and easy to locate. Lower shelves or the bottom may represent

Ideas for shelves full of empty

Empty shelves send two signals for consumers: items are out of stock, one less item to buy because it’s not there, and issues that something is not right like supply issues or store closings. As supermarkets deal with this issue some ideas to steer consumers away could be to discuss what is on the shelf

Digital shelf space for cans and bottles

Merchandising grocery shelves takes a lot of thought and process. Physical grocery shelves need to fit all types of products like cans, bottles, and containers. Making it fit requires a plan where shelf space or gaps show to give the shelf that every facing is filled. The alternative are empty spaces, which invite people to