The ode to mustard

That yellow substance that you’ll apply to your hotdogs or sandwiches has been around for over two thousand years. Like humans, food has evolved, such as mustard that was used by philosophers like Pythagoras as a topical for medicine. Mustard, which is created combining mustard seeds, vinegar, water, and spices is a practical food, that

Shelf space hierarchy

When you see a product on the shelf that catches your eye it will signal to the consumer. Top shelf is about higher cost, brand popularity, and whether it was purchased by the food manufacturer. The middle shelves will signal second level, moderately priced and easy to locate. Lower shelves or the bottom may represent

It’s just mustard

That is what someone who may not care about mustard might say. There are fans of mustard however and they get to pick which one they want. Mustard has been produced since the 1860’s thanks to Charles Gulden and other creators. The condiment is a fixture on supermarket shelve and comes in varieties like yellow.

Yellow ketchup and red mustard

When new products get a fresh look they get the attention of consumers. That is the first part of marketing and advertising, gaining attention. Look at how Tesla disrupted the audio industry and how Instacart and Shipt did for delivering groceries. There products and ideas stood out filled a need, connected with a target audience,

Gulden’s Spicy Brown Mustard updates label with #1 Grade Mustard Seed

Gulden’s Spicy Brown Mustard, the popular mustard that was established in 1862 made another changes to its packaging label to indicate ‘#1 Grade Mustard Seed”. The previous label indicted non-Gmo just below the word Mustard but now indicates it on the bottom of the label with the Non-Gmo Verified image. It is a small change,

Math and Mustard

Mustard has a long history. Not just as food but for health benefits. Almost 2,500 years ago, Greek philosopher Pythagoras, was said to apply the yellow substance as a topical ointment. Whether it was bright yellow I am not sure. My guess is that he crunched mustard seeds, water, and perhaps vinegar to apply. I

Perfecting food packaging and perfectly packaged food

There is an art to food packaging. It is used to store products and marketing. If the package was blank and just said what it contained inside it may not be appetizing (pun intended) to the consumer. For example look at cereal boxes. They have lots of contents. Pictures, features, benefits, promotions. cool fonts, and

Grading A Mustard Seed

Have you ever graded a mustard seed? Admittedly, I have never seen a mustard seed. I have seen mustard in a jar and plastic container. But I have never held or seen a mustard seed and could never tell the difference between a grade A mustard seed than any other grades. I assume that most

Where’s the mustard?

It is said that the Romans experimented with the mustard seed in recipes as early as the fourth century. It seemed to have a boom as products in the mid 19th century. Brands like Gulden’s were created in 1862. French’s brand has been around since 1869. The French and France have had an impact in

Reach for the ‘Gulden’ rings

Mustard. Yellow mustard. People still buy mustard. For sandwiches, hot dogs, recipes, salads, and anything that can be applied. We can trace back Gulden’s mustard to the 1860’s. It is still on grocery store shelves. Top shelf. There are other brands too. Some last one hundred years; some it seems like 100 days. Others about