Mobile supermarkets and improving the refrigerator

Both of these could improve how food is purchased, stored, and reducing waste. A supermarket that is mobile and provides necessities like milk, eggs, vinegar, canned foods, and bottled water can really make an impact in rural areas and food desserts. The cost to transport and preserve food could be expensive, however the marketing is

From ‘Got Milk’ to ‘More Milk?’ customizing milk options for consumers

Milk is in popular demand. It is not just dairy milk that grabs the attention of consumers, but non dairy too that comes in almond, cashew, soy, oat, and other varieties. There is something for anyone thirsty or interested in milk Dairy, non-dairy, fat free, 2% fat, lactose free, chocolate, vanilla, chocolate soy, vanilla oat,

Thought for Food: Ideas and opportunities to improve food distribution

Pre COVID-19 people were living on the brink when it comes to eating. When the pandemic struck it ripped jobs from millions causing a demand, — and a shortage in the food supply. As supermarkets slowly return to the level where grocery shelves are at pre COVID-19 levels, two things happened: A surge in the

Thought for food 5: Does dairy industry need Don’t forget milk ad campaign?

When Jon Steel, a partner at the San Francisco-based advertising firm Goodby, Silverstein & Partners, concluded during focus groups in 1993 that milk drinkers needed the dairy product to put in coffee, to have with cookies, and so on, hence came one of the most iconic ad slogans, — ‘Got Milk?’ Fast forward today, Borden’s became