Spreading the word with word of mouth marketing

A brand is no more happier when its fans spread the word by word of mouth. The brand does not have to invest in advertising their customers will do it for them. One example is Halo Top Ice Cream. Known for its low calorie, low sugar, guilt free ice cream the fans spread the word

Rethinking the ice cream truck to deliver frozen food groceries

Ice cream melts… Fast. So what is going to happen when you order groceries like ice cream, frozen vegetables, frozen dinners, and so on. Once it begins to unfreeze like sitting in front of your home or business, it needs to be frozen again within 30 minutes, or it can go to waste. The demand

Frozen Food picks up steam with consumers as sales grow

After five years of flat and declining sales, frozen foods are regaining popularity with supermarket consumers. According to an article published today by Bloomberg titled: Frozen Food Is Making an Unlikely Comeback, Nielsen estimates annual U.S. sales of frozen food at $53 billion Banquet, a Conagra brand and Eggos, a brand owned by Kellogg’s are

Breyers scoops out new low-calorie ice-cream to take on Halo Top

There is a battle going on the freezers in the US  supermarkets. Halo Top made its mark as the low-calorie delicious tasting ice cream in a pint. In fact, I have heard on Facebook it has a cult following. It tastes great and consumers are willing to pay over $5 for a pint, that they

‘Halo Top’ effect: Publix lowers price of low calorie, guiltless, ice cream temporarily with advantage buy. Sales soar.

I’ve seen it. Halo Top Creamery, the ice cream that is low calorie, healthy, and guiltless to the point that it is okay to take down the whole pint in one sitting, which, too has supposedly created a cult following on Facebook where there are now 456.127 page views has had their price drop another sixty cents