Two many choices

Whether it’s Coke or Pepsi, Heinze or Hunt’s, Arm and Hammer or Tide, Bird’s Eye or Green Giant, consumers in the supermarket are faced with two choices, — sometimes. more. Is two choices two many or not enough? Consumers select a product on several factors: brand, taste, price, quality, if it’s on sale, stories, and

More than a customer

A customer is more than a shopper looking for products on a shelf or online. They are a friend with the associates, aligned with the brand, a lifetime shopper. When ad managers develop campaigns on focus on the target audience it could be vague like in the 25-34 age group, who have a certain household

Shelf space hierarchy

When you see a product on the shelf that catches your eye it will signal to the consumer. Top shelf is about higher cost, brand popularity, and whether it was purchased by the food manufacturer. The middle shelves will signal second level, moderately priced and easy to locate. Lower shelves or the bottom may represent

Perfecting food packaging and perfectly packaged food

There is an art to food packaging. It is used to store products and marketing. If the package was blank and just said what it contained inside it may not be appetizing (pun intended) to the consumer. For example look at cereal boxes. They have lots of contents. Pictures, features, benefits, promotions. cool fonts, and

Bulk vs. mini size packages

When consumers buy items in bulk it is a signal that the consumers like the product and need it to feed a lot of people. And the price typically is less per unit. Bulk items take up a lot of space and you may need plastic containers for leftovers or just throw the rest out.

Product brands and consumers is about negotiation

When Gulden’s mustard changed their clear plastic bottle to black this past summer they assumed it was their brand. Not so fast, Gulden’s, the brand belongs to the customers. Brand marketers need to know that a product brand is a negotiation between the product and the customer. Gulden’s or Coca Cola has transcended the product

Thank you for shopping in the store, now let us deliver to you

What is a shopper to do? Keep shopping in the store engage with the employees and staff, or choose to have the products delivered and let a third party person or drone delivery to your door. Is everything eventually going to be delivered? Maybe, but I think retailers need to engage with their customers to

Gulden’s new black plastic bottle container: A brief analysis

For mustard fan, more importantly, Gulden’s mustard fans are taking in the new black plastic bottle container. Or not. It is interesting to see Gulden’s new bottles. They stand out, but you can’t see the mustard unless you open the container. As a novice copywriter I have learned that black text on a white background

Washed up: Soap manufacturers looking to clean up competitive market

I wanted to buy soap yesterday. I was on a tight budget, so price mattered So I went to my local supermarket and scanned my options: by brand and price. Here are my choices: Dove – two 4 ounce bars for $3.75 Ivory – three 3.1 ounce bars for $1.00 Irish Spring – two bars