Coupon consumption

Like food, or anything that’s consumed, so are coupons. Coupons have three motives: get consumers to remember the brand, a marketing tool for consumers to save money, and for brands to measure coupon redemption. I think John Caples said it that coupons act like a brand’s business card that are kept with the customer sticking

Connecting brands and consumers

With the abundance of content and choices, getting the attention of consumers requires engagement, content, and connections. Brands have an opportunity. An opportunity to connect in real time to make a difference. The days of sending a letter are still around, but emails and DM can get instant results. That is the power of brands

SmartSource Magazine: A coupon magazine or a magazine for coupons.

I picked up a weekend edition of the WallStreetJournal traveling to NYC a few weeks ago and noticed the SmartSource Magazine. It contained several coupons ranging from Pert Shampoo, Florida Orange Juice, and various others. I had no idea the publication is a magazine. Until now. According to Wikipedia: News America Marketing, often referred to

5 Reasons Coupons are a brilliant form of Advertising

Are you clipping coupons to save money? You should. Gas prices are rising again.. Ans so will your groceries.. Coupons have been around for years and there are 5 Reasons why they work: 1. Attention: Coupons are something that you can hold onto. Cut them, rip them from a sales flyer, grab them off the

Have you been visited by the coupon fairy? A short story of excitement and disappointment about Seattle’s Best Coffee coupons.

Have you ever walked down the your favorite aisle of your supermarket, or any retail store, and you zone in and see papers hanging off the shelf? Some would call it garbage, but on the other hand, savvy customers, you and me, cannot help to take a peak and see what is there. Alas, its left over coupons from

Extreme uncouponing. Ways to impress your significant other at the supermarket — without coupons.

Picture this. Your wife gives you a shopping list with a budget of your limit to spend. But you left the coupons at home. Aw…you fill in the blank. Maybe you feel ashamed to use coupons because of what kind of stigma it represents, — that is you may be perceived as a penny pincher,

Extreme couponing: A supermarket’s nightmare or best friend?

“Do you have any coupons you would like to use today?” – Any supermarket cashier. I just watched two episodes of Extreme Couponing, the show produced by TLC, courtesy of YouTube, and I was “extremely” surprised how passionate the  grocery shoppers were in their craft. The episode I recently watched featured twin sisters Tai and Tarin of Chicago,