The customer service dilemma: the human or the screen

A customer have no choice but to see how they’re engaged. Engagement with a human cost a wage per hour or annual salary, which is an expense on one hand for a company, but an investment on the other to create loyal customers and represent the company and its brand. The AI may have littleContinue reading “The customer service dilemma: the human or the screen”

Improving the grocery deliverer experience

As grocery deliverers get their orders and requests from their clients, they typically ask supermarkets associates questions where to locate products. This takes time from the grocery associate to do their job like filling shelves, merchandising, and serving other customers. “They drive me crazy sometimes.” is something I hear from grocery associates working with InstacartContinue reading “Improving the grocery deliverer experience”

Selective shopping memory

Memories are formed by experiences and connections. Many memories form with shopping too. Consumers over a lifetime buy tens of thousands of products. But how many products does a customer actually remember buying? A car, new or used, a house, or a favorite toy will leave a memory. A carton of eggs, — maybe not.Continue reading “Selective shopping memory”

The emotional price point for consumers at supermarkets varies.

Customers. regardless of their socio-economic background, love to get a good deal on groceries. Sales help groceries sell. So when a new “hot” product goes on sale, and the customer just has to have it. regardless of price, they will pay a premium price. Maybe it is for status, need, or just wanting to beContinue reading “The emotional price point for consumers at supermarkets varies.”