Quick Supermarket tip: Always check the sales end cap display when item is empty on shelf

If you get stuck because a sales item is not on the shelf. Ask yourself: Is there a display unit against the aisle where it might be located? Keep in mind that items on supermarket shelves have limited space. For cereai  the range can be from 12 to 24 boxes. For cans it’s the same.

3 Of the Best Terms to sell products in Supermarkets.

Shoppers love to score a sale and take full advantage when they have the money or room in their refrigerator. Consumers respond to sales and here are 3 of the Best Ways they respond: Buy One Get One (BOGO): By far this is the best type of sales copy used in supermarkets. Whether it’s Honey Nut Cheerios or

Stock clerks are the human version of AI

If you don’t know already know, grocery stock clerks in supermarkets are the human version of Artificial Intelligence – (AI). They are on auto pilot and observe how consumers shop, what they buy, what consumers complain at and so on. The supermarket is a laboratory to observe consumer shopping behavior. Trust me I observe. So

Does your supermarket meet your needs as a consumer?

When you walk into a supermarket are you able to get everything on your shopping list, whether it is handwritten or based on memory and impulse? If so, congratulations and applause to you supermarket. If not, supermarkets need to focus on maximizing sales. Today being Black Friday retailers, brick and mortar as well as online, are

Do you want customers or do customers want you?

Selling groceries in a supermarket can be perceived as being significantly easier than selling used cars. There are some things in common with both: the consumer or prospect has a need and walks into the store or on the lot, but the difference is price and signing things on the dotted line at the car

To sell effectively is to consult, educate and learn to accept failure.

We all have the ability to sell. Whether it is a car, appliance or an idea, we all can sell or make a winning pitch. Really? Yes. What it takes is practice, confidence, more practice and failure. Failure? Well, isn’t failure a bad thing? The perception of failing and failure is that once your screw

Listerine mouthwash markets effective message with $1 off coupon tag as call to action to promote 13o year old product.

Listerine mouthwash has created a great ad that almost prompted me to buy a bottle. Tempting as the ad copy was I resisted. The ad copy with the coupon was attached to the top of the bottle said: TUNA MELT TUESDAYS? BRUSHING IS NOT ENOUGH.BRING OUT THE BOLD AND KILL 99.9% OF BAD BREATH GERMS Talk

Does a 5 star review make it more likely for you to buy or does a 1 star review influence you more not to buy?

Seth Godin is a fantastic writer and prolific blogger. In fact, Mr. Godin has blogged for more than 5,000 consecutive days, which you can read here. Totally amazing to me, but probably not to him. As he states in his powerful and inspirational book: The Icarus Deception in terms of art, whether it is building a robot, writing a book, making

Chobani vs. the pack: The battle to be Yogurt King.

If you are a consumer of Greek yogurt you have more than likely seen Chobani on your dairy shelves. The yogurt known for it real food label is in a constant battle for supremacy in a crowded market. The competitors include Yoplait, Dannon, Faye, Stonyfield Farms and many, many others. I was surprised that in

Best Buy vs. “Super” Supermarkets: Who offers better customer service?

I have two interesting jobs. The first one is teaching a course in advertising sales at a major university. When I am not teaching I am working my part-time gig at a top supermarket to earn extra bucks to support me and my family. I would not consider myself passionate about sales, rather I would say I am