More than mustard

Food like mustard, for example, takes on meaning beyond food. Mustard is applied to various meals for lunch and dinner. It’s a seed that can be grounded into a spice or liquified into a spread. Any food goes beyond food. It’s about the stories, connections, and experiences. Every meal can connect people. And mustard adds

“Mustchup” or “Ketchard”

These are not new products but what a new product could be called combining mustard and ketchup or ketchup with mustard. But are they better together when they are separate? Consumers might benefit from both products in one container instead of two containers taking up space in a refrigerator. Food benefits when it gets the

It’s just mustard

That is what someone who may not care about mustard might say. There are fans of mustard however and they get to pick which one they want. Mustard has been produced since the 1860’s thanks to Charles Gulden and other creators. The condiment is a fixture on supermarket shelve and comes in varieties like yellow.

Yellow ketchup and red mustard

When new products get a fresh look they get the attention of consumers. That is the first part of marketing and advertising, gaining attention. Look at how Tesla disrupted the audio industry and how Instacart and Shipt did for delivering groceries. There products and ideas stood out filled a need, connected with a target audience,

The staying power of mustard

Mustard has been used for over 2,500 years and counting. It has endured throughout history. Pythagoras used it to treat scorpion bites; Hippocrates for medicinal purposes too. Food is to nourish, enjoy, and eat. Humans figured out that combining mustard seeds with vinegar, water, turmeric (a root), and spices can be placed on food for

Math and Mustard

Mustard has a long history. Not just as food but for health benefits. Almost 2,500 years ago, Greek philosopher Pythagoras, was said to apply the yellow substance as a topical ointment. Whether it was bright yellow I am not sure. My guess is that he crunched mustard seeds, water, and perhaps vinegar to apply. I

Where’s the mustard?

It is said that the Romans experimented with the mustard seed in recipes as early as the fourth century. It seemed to have a boom as products in the mid 19th century. Brands like Gulden’s were created in 1862. French’s brand has been around since 1869. The French and France have had an impact in

Relishing the mustard

On Memorial Day there are families and friends, practicing social distancing staying 6 feet apart, wearing a mask, that are going to get the grill going serving hot dogs, hamburgers, and so on. For those gathering meals, there will probably be a bottle of mustard around. It will be squeezed, squished, tossed, or whatever method

Brandsformation and the story of Gulden’s Spicy Brown Mustard container

Gulden’s Spicy Brown Mustard changed their mustard container in 2019. Not the mustard. The first container kept the clear plastic and the label was positioned as a fat free food. It looked good that included the image of the medal from the American Institute in 1862. The second container went through a ‘Brandsformation’ that is,

Observations about mustard containers and packaging

As I was emptying my mustard containers from Gulden’s, French’s, Sir Kensington’s and Boar’s Head I noticed some things. The yellow mustards from French’s and Sir Kensington’s were in concealed yellow containers and Gulden’s and Boar’s Head spicy brown were in clear containers. Before I accuse the brands that put their yellow mustard in concealed