It could be various issues. The cost or the time to enroll may not be worth it.
The marketing needs to improve where the ads address the pleasure of receiving groceries instead of addressing the inconvenience of grocery shopping. When it’s a nuisance or when the timing does not work then grocery delivery is the viable option, that is if the customer can afford it.
Getting to the root of the problem for grocery delivery is the first step to take it to the next level. Advertising is good, but marketing is better where representatives should set up tables in every supermarket an Instacart or whatever grocery delivery delivers.
Delivering groceries to customers is the objectives. But delivering the message to the customers is much more important for the industry to grow.
Grocer On a Mission 