The hesitation for getting grocery delivery

It could be various issues. The cost or the time to enroll may not be worth it. The marketing needs to improve where the ads address the pleasure of receiving groceries instead of addressing the inconvenience of grocery shopping. When it’s a nuisance or when the timing does not work then grocery delivery is the

A strategy to increase grocery delivery

The key is to understand why consumer pivoted to grocery delivery. It gives them time. At work, or at home. And some people don’t want to grocery shop and can afford a service to do it for them. People go to the supermarket. Then they walk into shop. Then they grab a cart. Push the cart.

Grocery delivery’s growth spurt

Delivering groceries to customers is maturing. The customer’s have dug in and now are part of this growing industry. One delivery at a time. There’s only one way for the industry to go from here. Up. I spoke to three grocery delivery workers during the Thanksgiving rush and they were working. They looked comfortable. They

The quest to reduce expired food

I tossed two deli containers of Cole slaw. There were a month past the expiration date. It bugs me. A lot. It was a few bucks down the tubes. In our busy worlds, going to work, getting ready for work, coming home from work, the quest to fill the refrigerator and the pantry, in an

Grocery delivery as a convenience

The service gives customers more time, not less for grocery shopping. That’s why it works. It’s a commodity. Because anyone can deliver groceries. If you go to the supermarket and buy groceries, you’re delivering them for yourself. Convenience is the key for grocery delivery. With that comes time and ideas what to do. An Instacart

All grocery delivery some of the time

Although every supermarket customer has access to grocery delivery, they may not use it all the time. Sometimes they’ll grocery shop on their own, other times they’ll order and have it delivered. Grocery delivery is not an all or nothing deal. It’s an option for consumers that when it improves will grow in demand and

Grocery Shopping Alone

A new era of a human less community in a technological village. With bowling alleys closing and being repurposed into shopping centers and malls hanging on by a thread. Robert Putnam’s Bowling Alone described the perils of humans pulling away from each other because civic institutions like bowling alleys are collapsing like communal pins. This

Why grocery pickup is picking up

It’s easier to place an online order and get your groceries. The consumer saves time but feels like an active participant in the grocery shopping process. Online grocery shopping is focused on the items the customer really wants instead of the temptation drifting around the supermarket and getting caught in a marketing web to spend

Grocery delivery and curbside pickup will continue to grow

Demand is steady and will continue to grow. The key for marketers is to make it so easy for consumers who are curious about the service to try it once. The solutions. Get consumers interested in grocery delivery by being interested in consumers. End of story until the next chapter on grocery delivery begins.

The art of grocery delivery

One may say that grocery shopping has an artful approach to it completing the perfect order for the customer with respect to product, price, promotion, and problem. Grocery delivery solves a marketing problem every time the delivery is complete. The experience varies every time and that’s what makes it art. Art has different interpretations to