Grocery apps and time

Supermarkets are smart to offer sales with apps. Like good copy the longer you scroll or clip coupons on a supermarket app the more you’ll clip and more your justified to validate to shop, spend, and redeem those coupons. Apps are smart marketing tools. Not because they save time but because consumer take time using

Grocery delivery’s growth spurt

Delivering groceries to customers is maturing. The customer’s have dug in and now are part of this growing industry. One delivery at a time. There’s only one way for the industry to go from here. Up. I spoke to three grocery delivery workers during the Thanksgiving rush and they were working. They looked comfortable. They

Packaging a grocery delivery strategy

It seems like most grocery delivery companies have the same structure: customer orders groceries, delivery person gets the order, and the order gets delivered. The field is level. with many players getting pieces of the pie, but what will take it to the next level? What will make it the WOW factor? Customer service. Being

The grocery delivery dilemma

It’s whether the customer decides for the service or chooses to pick up the food. The thought process involves, time, cost, geographic location, place, and energy level. These all factor in. Now a customer may have decided to have their food delivered when the day started. When the decision is on impulse, well it could

The allure of curbside grocery pickup

It’s the middle of the road for the delivery where the customer is an active participant in the process to be the intermediary when their groceries are prepared and waiting in the car or reserved parking lot space. Just when you think the reserved pickup parking spots are empty, viola, a customer pulls in and

Grocery delivery in 15 minutes or 900 seconds?

Both equal the same amount of time. To the consumer, however, the elapsed time can seem to go fast or too slow. Grocery delivery companies provide their clients a service, which is more than groceries. It is to provide time and convenience. It also builds anticipation for the consumer waits for the groceries. A feature

Asynchronous grocery delivery

What if a consumer can watch a video of their favorite grocery delivery person of what is on sale this week and their availability? Could work. Grocery shopping is an educational endeavor. The possibility to engage with a grocery delivery company when it is convenient for the customer could give the service a new perspective.

Shopping for expectations

When a customer sees a promotion or ad for a product on sale at their local supermarket or stores the anticipation builds the product will be on the shelf. Then the customer goes to the shelf and it’s not there. Frustration builds a little. The customer’s next move is to find a store associate to

Groceries delivery and online demand

This is what the internet allowed consumers to do, that is — search for groceries online and order them to be picked up at the supermarket, curbside, or delivered. Each has its features and benefits. Grocery delivery saves the consumer time because they do not have to walk in store aisles and load items in

Curbification

Consumers are selecting curbside pickup for groceries and meals. Retailers are marketing curbside services to get consumers convenience. The thing that curbside pickup does most is to extend the brand experience. Long-form copywriting makes the reader invested in their time to take interest and purchase a product or service. Infomercials that have visual appeal in