What’s on a package?

That depends. If it’s for food, then expect the name, ingredients, nutritional information, brand logo, benefits and features like low sodium, then those small color printing indicators, copy, maybe a mascot like Tony the Tiger on Kellogg’s Corn Flakes. The package can include a lot or a little, but it’s a message to the customer

Plastic bottle grocery delivery?

Well kind of. If you order bottled water or products like olive oil or soda. Plastic is on grocery store shelves containing the product itself so that gets delivered to. Groceries need packaging unless there’s a refillery around in a sustainability section. Glass is the other option, but plastic, for now, is shattering expectations that

There’s art in grocery stores

It’s when items are displayed into objects only the vendor can think of like making a wall of twelve pack cans of soft drinks into a picture or an object like composed of large pixels. Well merchandised aisles are filled with colors, tones, composition, balance, and set a mood. All for the shopper. And when

Two many choices

Whether it’s Coke or Pepsi, Heinze or Hunt’s, Arm and Hammer or Tide, Bird’s Eye or Green Giant, consumers in the supermarket are faced with two choices, — sometimes. more. Is two choices two many or not enough? Consumers select a product on several factors: brand, taste, price, quality, if it’s on sale, stories, and

Grocery delivery and sustainability

If the service can combine the two this could differentiate the leader from the back. Reusable bags. Refill water stations. Composted food. You get the picture. Should customers buy into this would make the brands that carry this out stand out. Grocery delivery is a commodity. Anyone can do it who has transportation and access

Fresh ideas to improve the standard egg carton

Egg cartons are a staple in households around the world, because they’re a convenient way to store and transport eggs. With many packaging products, there is always room for improvement. Here are five ideas that explore ways improving the egg carton. Egg cartons have been a staple in households for decades, but there is always

Rethinking plastic packaging

Plastic can be used, reused, recycled, and repurposed. It’s a container, at its core. It’s great for packaging, but a challenge for recycling. The next few years, look to see trends in plastic, that will be better for consumers to reuse and recycle, where reduced waste is the problem solved. Smaller packages will tick off

A packaged box of experience

That is what a package can do, paint a vision for the consumer to buy a product. Whether it’s frozen pizza or the iPhone the package signals what’s possible whether it’s a meal or dreams when the consumer buys the product the box comes with it. A box sets up the experience that preps the

The evolving grocery shopper

Grocery shopping and the shopper rely on each other. You need products to shop and shoppers for products. Products may be changing with respect to packages, packaging, and prices, the shopper is evolving, reviewing prices, packaging, and packages looking for a mix of value, quality, and shelf life. Now the shopper has delivery options too,

New packages, old ideas?

When a package is updated the previous items with the old packaging must be sold. Depending on the item, if it stays too long on the shelf it could expire or end up as clearance. The new package, whether it’s a label or a change from glass to plastic, the customer may be affected in