A brand’s impact

It help the customer remember the name, service, and stories. A brand is reminder to the customer that they have a connection. One that’s memorable where they’ll encounter each other many times, but always cautious for that trust never break. A brand has many parts. So does a customer. But all of them need to

The power of merchandising

Clear, neat, and organized shelves signal to the shopper that the grocery store cares about your shopping experience. They want you to shop and buy along with telling others about your positive experience. Neat shelves improve shopping experience, but it makes the experience of grocery shopping fun and effective. Merchandised shelves signal, then, more attention

Making the brand

It takes time for a product or service to win over a company. Even a music group or person. Bloggers must connect with an audience that finds them. Product must connect with customers that need them. And like them. Although brands need years to build like Coca Cola, Apple, and many others staying in the

The impact of brands

It depends on a lot. The customer who loves it. The product that supports the customer. The marketing that represents the customer and the product. The time it takes to catch on. So much, but if you’re building a brand, or watching a brand built day by day, know that there’s one for everyone. That

Creative grocery delivery

Is this possible? I mean, it’s just groceries, right? Anything has potential to show a creativity. We see it in art, music, design, and life. Why not with grocery delivery? What if the delivery person, for example, sings ‘happy birthday’ using a guitar, instead of handing out a mass produced typed note. Or how about

Myths and grocery shopping

Grocery shopping looks a lot easier on TV commercials. The aisles are empty and the shelves are immaculately merchandised. The myth portrayed on TV is that grocery shopping is fun and enjoyable. It works and connects with consumers, even though the experience might not be similar. Brands that create a myth for grocery shopping is

The future of grocery delivery is here

Ordering groceries online to have someone or in the future most likely, something is here. Consumers are informed about products, prices, sales, and market trends because of technology. They shop for a purpose to get food in the refrigerator, on the dinner table, for events, and to share. They have been grocery shopping for years

Connecting brands and consumers

With the abundance of content and choices, getting the attention of consumers requires engagement, content, and connections. Brands have an opportunity. An opportunity to connect in real time to make a difference. The days of sending a letter are still around, but emails and DM can get instant results. That is the power of brands

Making grocery delivery a service and a product

Consumers are choosing grocery delivery and are not going back to traditional grocery shopping. They are content with the service and getting time to do other things. The service is indispensable to those who use it. They rely and depend on someone bringing groceries to their doorstep. If grocery delivery is seen as a product

Repackaging the package

Content can remain the same. Cereal doesn’t change in the bag, but the cereal box can have many changes. Brands are in the business of getting the attention of the consumer. Whether it is the font size, images, benefits or features, with small margins for products, the package has to be accepted by the consumer