The ode to mustard

That yellow substance that you’ll apply to your hotdogs or sandwiches has been around for over two thousand years. Like humans, food has evolved, such as mustard that was used by philosophers like Pythagoras as a topical for medicine. Mustard, which is created combining mustard seeds, vinegar, water, and spices is a practical food, that

Mustard: A Condiment with a Rich History

Mustard is a versatile condiment that has been enhancing the flavors of dishes for centuries. Loved for its tangy taste and distinctive aroma, mustard has found its way into various cuisines worldwide. From classic yellow mustard to Dijon and whole grain variations, this condiment holds a special place in the hearts of food enthusiasts. To

Shelf space hierarchy

When you see a product on the shelf that catches your eye it will signal to the consumer. Top shelf is about higher cost, brand popularity, and whether it was purchased by the food manufacturer. The middle shelves will signal second level, moderately priced and easy to locate. Lower shelves or the bottom may represent

The future of mustard

The history of mustard dates backs to Pythagoras using it as a medical purpose. It evolved into a food that is placed on sandwiches and hotdogs. It’s yellow color makes its distinctive next to kethchup and mayonaisse. There are mustard seeds and brands willing to make mustard. It is one food that may be shrinking

“Mustchup” or “Ketchard”

These are not new products but what a new product could be called combining mustard and ketchup or ketchup with mustard. But are they better together when they are separate? Consumers might benefit from both products in one container instead of two containers taking up space in a refrigerator. Food benefits when it gets the