The shopper’s knowledge

It’s filled with ideas about product, prices, promotions. The three P’s system. And although this may apply to effective marketing, it also applies to effective shopping.

The marketing is focused on aspects to get shoppers interested in products, brands, and purchasing them but they the consumer or some might say the ‘consumer with the computer’ is more than a data set. They’re a human with needs and emotions whose quest to learn and shop with an end goal in mind like to have dinner with the family, get dressed for work, and so on should be the central vanishing point for effective marketing and consumer shopping.

Better to shop with a cashier than be invisible

The temptation to pay for groceries, or anything, at a self payment kiosk is abundant. You scan products sku codes, pay and get out.

But then you miss the moment to engage with cashiers, other customers, and staff, like the clerks and management.

Shopping may be about buying products, but when it all comes down to is shopping to engage with people. Positive memories with people sharing stories are more powerful than the product you are going to use and recycle.

The customer is the deliverer

That’s the way it seems. They deliver the message to other customers about their experiences shopping and using products.

Not talking about delivering food. Customers deliver information like prices, location, and insights.

Products may be delivered, but it’s the customer that’s needed to be the deliverer.

The unmotivated shopper

Occurs when they’re overwhelmed and cannot afford groceries who may have to take out a credit card to put food on the table for themselves or maybe their family.

The unmotivated shopper is one who’s looking to spend less but to have some money left over. A motivated shopper enjoys the experience of grocery shopping when they have time and money to spend for groceries.

Although supermarkets offer tens of thousands of products on shelves to provide a rewarding experience for the focus on the customer whose experience is disrupted for internal reasons changes the experience.

Therefore, grocery shopping is about the items purchased but the overriding motive is the experience. And to make it a pleasant one if possible.

Filling the grocery basket

The customer can only so much in it without feeling heavy. Lifting a heavy basket removes the fun out of spontaneous grocery shopping and turns it into a burden.

Although many customers will push a shopping cart on four spinning wheels, a grocery basket does the job, but not the entire job grocery shopping.

It’s a way to speed up the trip or to spend less.

But in many cases it’s to overfill it.

When it’s worth having groceries delivered

We can look at three things that will determine this.

When you can afford them on a regular basis when time is limited, and when you are tired of grocery shopping.

There will be other factors but this is the foundation to build a marketing plan to attract this group of prospective customers interested in grocery shopping but need that extra push for delivery person to push the cart for them.

The robot as stock clerk

It seems inevitable that robots will be stocking shelves and unloading driverless trucks in about ten years.

When that happens much is going to change in the shopping habits where they will shop less because there’s too many robots and not enough people.

Consumers like choices and they like people too. If robots are answering questions, well then it pays to sign up for grocery delivery service.

That’s where retail is headed once they give the robots a chance to be on the payroll.

The hesitation for getting grocery delivery

It could be various issues. The cost or the time to enroll may not be worth it.

The marketing needs to improve where the ads address the pleasure of receiving groceries instead of addressing the inconvenience of grocery shopping. When it’s a nuisance or when the timing does not work then grocery delivery is the viable option, that is if the customer can afford it.

Getting to the root of the problem for grocery delivery is the first step to take it to the next level. Advertising is good, but marketing is better where representatives should set up tables in every supermarket an Instacart or whatever grocery delivery delivers.

Delivering groceries to customers is the objectives. But delivering the message to the customers is much more important for the industry to grow.

All in a grocery delivery days’ work

Speaking with a couple of grocery delivery from Instacart they are ready to deliver the goods, as a matter of speaking.

Five deliveries could equate to a couple of hundred items. A hundred grocery items.

With over forty thousand items to sift through, in a supermarket a couple of hundred may not seem like a big deal.

To someone receiving the groceries, it’s pushing off the work. To the curious shopper it’s art, stories, and a mini adventure.

But for grocery delivery workers, it’s income and making connections.

In other words, at a supermarket there’s a few hundred items for everybody.

Delivering groceries to the supermarket

In most cases this is called returning items purchased for a refund.

There’s a chance that some of the groceries you buy and have delivered may be sent back. Now if the grocery delivery company handles that with little or no strings attached, that could be great for consumers.

Shopping for groceries has transitioned from some kind of enjoyment and calming task to work and having a delivery company do it.

Which goes to show despite where the groceries are going or returning to, shopping for them is all about how shaping the perception.