The total “package”

News has come out where brands have been shrinking in package size. Orange juice containers, steam vegetables, toilet paper, and so on have seen up to 10% decrease in content. Brands will always make sure to tell customers when they add 20% more to a package but never want to reveal when they reduce theContinue reading “The total “package””

Are orange juice containers shrinking?

Over 2,000 years oranges grew in China. The year 314 B.C. to be exact according to Wikipedia. What about orange juice? Orange juice wasn’t a grower or farmer’ idea,  It was an advertiser’s idea. Curious-minded Alfred Lasker was aware that orange growers were chopping down trees because of over-production and saw an opportunity. That is,Continue reading “Are orange juice containers shrinking?”