What’s on a package?

That depends. If it’s for food, then expect the name, ingredients, nutritional information, brand logo, benefits and features like low sodium, then those small color printing indicators, copy, maybe a mascot like Tony the Tiger on Kellogg’s Corn Flakes. The package can include a lot or a little, but it’s a message to the customer

Small things come in small packages

Whether it’s bags of seeds or fruit snacks, it’s easier to stuff small things in small packages. Food is food. And smaller food packages are eaiser to hold and eat. Though humans may like a big meals, a small amount of food in a small package does the trick too better because we eat just

The plastic packaging dilemma

Plastic is flexible. When you drop a container made of it, it’ll bounce off the floor, and not shatter into millions of pieces. It’s used, reused, recycled, and repurposed. You can place and store items depending on the side. A storage container. Good for store, but a challenge for recycling. The next few years, look

Boxed coffee and the quest for innovative packaging

Coffee is packaged in bags. Bag that open and shut until they’re empty. Here’s an idea. Boxed coffee. Could be a neat way to store at home and appeal to customers in the store. Consumers are at the mercy of food manufacturers and manufacturers are at the mercy of packaging costs. But the packaging is

Grocery delivery and sustainability

If the service can combine the two this could differentiate the leader from the back. Reusable bags. Refill water stations. Composted food. You get the picture. Should customers buy into this would make the brands that carry this out stand out. Grocery delivery is a commodity. Anyone can do it who has transportation and access

Rethinking plastic packaging

Plastic can be used, reused, recycled, and repurposed. It’s a container, at its core. It’s great for packaging, but a challenge for recycling. The next few years, look to see trends in plastic, that will be better for consumers to reuse and recycle, where reduced waste is the problem solved. Smaller packages will tick off

A packaged box of experience

That is what a package can do, paint a vision for the consumer to buy a product. Whether it’s frozen pizza or the iPhone the package signals what’s possible whether it’s a meal or dreams when the consumer buys the product the box comes with it. A box sets up the experience that preps the

Just in convenience

If you have taken economics you may be aware of ‘Just In Time’ where Toyota, a Japanese car manufacturer applied the methodology in the 1950s and 1960s to manufacture lean that managed inventories to avert unsold cars. It was effective and recognized years later. To some extent it applies to grocery delivery, where the customer

3 Qualities of effective product packaging

A product in its package is a good start for an item to be sold on a grocery shelf. But it needs more. Here are three qualities about packaging that can benefit any product.

Potato chips and plastic containers

Potato chips are packed in bags that make sounds and have cool marketing. When a bag is pried open a connection is formed between the product and the consumer. It’s easy to hold, which makes potato chips so marketable, besides the taste and abundant varieties. Plastic containers do well to preserve products from breaking when