Listerine mouthwash has created a great ad that almost prompted me to buy a bottle.
Tempting as the ad copy was I resisted.
The ad copy with the coupon was attached to the top of the bottle said:
TUNA MELT TUESDAYS? BRUSHING IS NOT ENOUGH.BRING OUT THE BOLD AND KILL 99.9% OF BAD BREATH GERMS
Talk about a call to action.
According to Wikipedia, the company was named after Joseph Lister, 1st Baron Lister, a pioneer of antiseptic surgery. The mouth wash was actually developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
For a company that has existed for 137 years I would say that they have staying power, and a smart marketing department as well.
The marketing copy was smart and that it was targeting white collar workers who need to present themselves well as well as have more importantly, bad breath and as a supplement to brushing teeth should use Listerine to wipe out all but the .1% germs lingering in our mouths.
And throw in a coupon for one dollar off and you will have customers picking up a bottle at their local supermarket or drug store, Some will pick up a bottle on a business trip or conference or before prospecting to customers,
What are you waiting for, go swish your bad germs away and get rid of that smell of the tuna melt sandwich.
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