If you are a consumer of Greek yogurt you have more than likely seen Chobani on your dairy shelves. The yogurt known for it real food label is in a constant battle for supremacy in a crowded market. The competitors include Yoplait, Dannon, Faye, Stonyfield Farms and many, many others.
I was surprised that in an article in Fast Company comparing the rivalry between Chobani and General Mills that the yogurt industry is only a $7.7 billion dollar industry with Chobani having 16% of the market share. Chobani has been adaptable by staying ahead of the competition appealing to customer with various flavors such as vanilla, blueberry. coconut, black cherry, strawberry, key lime, and many, many others. There products contain no fat and no preservatives.
In my supermarket they take devour an entire section. All you see their 5.3 ounce cups and larger 32 ounce containers for four servings.
Although the brand recognition is great for branding, here’s the issue with so many Chobani: they are hard to rotate and it is not uncommon for many of the 5.3 ounce containers to go out of date. It will cost our store about over a thousand dollars a year (at a price of $1.25 per cup equates to 800 cups a year lost). Not lost in revenue but for people to consume. Multiply that by 13,000 supermarkets across the US and they are losing one million cups per year or roughly $1.25 million in lost sales. Not bad in comparison for company whose revenue is $2.5 billion per year, however, it is the principle that if they were rotated more efficiently sales would be made and people would be fed. With the crisis of food shortages in Venezuela I would almost guarantee that people in that country would consume yogurt if it exceeded one day past the sell by date.
It might not sound like much, but that is a conservative total. I can only image how much yogurt is not rotated in Walmart, Whole Foods, and other big box supermarkets.
Someone should get paid to focus on rotating yogurt and dairy products in general on a daily basis. Maybe the yogurt manufacturers should make the date bolder to indicate to consumers when it will expire so stock clerks can properly rotate the items.
Greek yogurt is here to stay. It is a healthy food and or snack consumed by tens of millions. We need to do a better job as stock clerks to rotate the items.
Should a robot do it?
Regular cost of Chobani for a 5.3 ounce container at Publix: $1.25, The Fresh Market $1.33, Whole Foods $1.50
Related article about Chobani.
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