Seth Godin is a fantastic writer and prolific blogger. In fact, Mr. Godin has blogged for more than 5,000 consecutive days, which you can read here. Totally amazing to me, but probably not to him. As he states in his powerful and inspirational book: The Icarus Deception in terms of art, whether it is building a robot, writing a book, making a sale from a prospect who initially said to you after pitching your product “So what.”, spending time with your family, studying harder to ace your calculus test, or improving your grocery supermarket selling skills building relationships one person at a time, that resisting the art, resisting the creation, resisting your boss to do something positive on your own terms, is necessary for growth.
However, as we put ourselves out there, whether it is selling, presenting, stocking supermarket shelves we take a risk. We risk being looked down upon, criticized or flat out laughed at. We risk shame and become vulnerable. Vulnerable to the critics of the world.
We also risk being judged in stars. Five stars telling the audience we want more; one star telling the audience we want less or nothing at all.
Seth Godin, surprisingly confesses in Icarus that the one star reviews bug him more than the collection of a mass amount of 5 star reviews. Other artists probably feel the same way. Scott Voelker who has his own FBA Amazon business and host of The Amazing Seller podcast knows that if he receives multiples one star reviews for his products or from his listeners he will focus on them.
Thus, do we need the stars for reviews? Yes because it will influence us to buy, perhaps and validates the artist’s work. And are the one star reviews fair or valid or is it just coming from a person who is jealous or having a really bad day.
I appreciate art and those who take risks. Without them our world would be boring and would not move forward.
To answer my own blog post I am without a doubt more influenced to buy something with a 5 star review than a 1 star. I will read the one star review objectively and acknowledge that it is fair and reasonable and not from a competitor.
Go ahead and make art.
Thank you Seth, thank you Scott, thank you Oprah, thank you Mark, thanks Elon. And thank you supermarkets and all the hard work grocery clerks and staff make it all happen to put food and smiles on your table.