Of course not…but in a sea of millions of bloggers I hope this grabbed your attention…even for just one second.

I just read the story how orange juice was developed. It all started with a problem and an idea by Albert Lasker and advertising icon Claude Hopkins.

With so many orange groves around in 1916 a totally new function was created for oranges, — that is juice.

To develop and promote orange juice the copyrighters focuses on the benefits like health and good taste.

Then the product benefits…convenience to pour in a glass instead of peeling.

The bottom line that orange juice was derived from an idea, which was what to do with the surplus of orange trees getting chopped down. Companies like Sunkist seized on the problem and created orange juice.

Something to think about: every item in your supermarket was because someone had an idea for a product and the name.

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