Heinz is known for its ketchup. You know it from their long thin glass bottle.
Do you remember turning tie bottle upside down and pushing your palm against it on a tilt and see large grumps of the red thick sauce spout out on your burger or French fries.
Barbecues and grilling were derived in the US in the south as a way to cook outside because it heats up the house too much if you are grilling in your home.
And Heinz is taking advantage of the BBQ sauce market by mass customizing the area where the sauce originated from.
They offer sauce made in the Carolina, Memphis, Kentucky and so on. It is amazing to know how each type tastes and its origin.