Yes it’s true.
I saved $40 shopping at Publix.
And it wasn’t on junk food.
I saved in strawberries and blueberries; Lysol wipes and Finish gel tabs; Pringles: generic non fat plain yogurt.
And I spent regular prices on one load of bread for $3.09 and cheese sticks for $7.99.
And I had zero coupons.
Publix is the top supermarket and it’ll be interesting to see when it competes with Whole Foods and Walmart.