I think Bob’s Red Mill has some well designed packaging for their products. Fancy design that to me resemble illustrated baseball cards before the 1950s. Bright colors and framing. Vibrant font too.

I also think they write outstanding copy:

On the side of their box which appears to be a quote from Bob himself reads:

“Life Insurance You Eat’.

To me who has become more conscious of food and groceries with my blog could not have thought of better copy to describe their product.

Good copy cannot be ignored on food labels. The better the words, the more it ‘sticks’ and resonates with the consumer can translate into more sales.

 

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