Crystal Water is very popular in my supermarket

Especially their gallon plastic jugs of distilled water.

They say water is water, but I don’t know if the copy or the label that makes them appealing to customers.

The company shrank the label on their bottles to a 3×5 compared to a 4×6 (guessing the size), The blue and red with White ‘Crystal’ brand logo name did not change.

We will see how and if the new smaller label still attracts customers, — especially for their distilled water that sell for $1.29 a gallon.