Gatorade, a popular sports drink that is marketed as a thirst quencher, has changed it label on its plastic bottle.
As indicated in the blog post image you will notice that the “G” and the lightning bolt is smaller (see the pic of the Glacier Freeze bottle).
The new label has what looks like a clear lightning bolt paper so you can see through the plastic bottle.
In addition, the background of the previous label was dark silver and now it’s a light silver.
Also, you will also notice the calorie intake indicator which also has a dark background and grey letters to the light silver background with light grey letters.
Also the subtitle “Naturally Flavored with Other Natural Flavors” has been removed under the flavor. (It sounds like an oxymoron).
Only 80 calories per serving.
The story of Gatorade is interesting:
It is currently manufactured by PepsiCo and is distributed in over 69 countries. The beverage was first developed in 1965 by a team of researchers at the University of Florida to replenish the carbohydrates that the school’s student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sport activities.
According to Wikipedia, in 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola’s Powerade, Vitaminwater brands worldwide, and with Lucozade Sport in the United Kingdom. Within the United States,Gatorade accounts for approximately 75% of market share in the sports drink category.[
A 32 ounce bottle costs anywhere from $.75 to over a dollar and a third ($1.33).
Yes it it includes sugar and anyone can guzzle down a 32 ounce bottle in less than a minute. But it tastes good and it does quench thirst.
I think the slight change to the the bottle is good. A little more hip, trendy, whatever you want to call it. It is a little difficult to identify the rectangular that includes the flavor, which is now slightly more challenging to read for those visually challenged.
The cap is still orange, as maybe it pays a small tribute to the beverages inventors at the University of Florida, sixty-two years ago.
Would Michael Jordan approve of the new label? Or would he care?