Amazon and Walmart are competing for customers. Their biggest weapon is to lower prices.

But how low can prices drop?

Sure the customer will be happy, but are these mega companies making a profit and how are the brands handling this and adjusting to this.

It is not easy for Proctor and Gamble, and others to adjust their production costs lower I assume.

Walmart wants to be recognized, for their “Everyday Low Price”.

But Amazon is saying we offer the lowest prices too.

Who will win the battle and who will be lost in the mix.