Lemi Shine has updated their packaging and the name on the package.

From an orange box for ‘Machine Cleaner’ to a blue/white package with some updated font which is now being called ‘Appliance Cleaner’.

Appliance is more of an engaging words to women, I assume, than Machine which could be assumed to position to men. Women I guess buy this product which is why they updated their product and package.

You be the judge but I think their revamped name and package makes it more approachable.