Jay Samit – Disrupt You! When more than 500 million people played Pokémon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices. With AR and VR revenue forecast to top $120 billion by 2020, savvy marketers are…

via How to drive marketing success with AR & VR technology — Jay Samit

Advertisements