Campbell’s Soup™ has bowled out a new brand of soup. Well Yes! ™ for its new soup. There are nine flavors ranging from Roasted Chicken and Rice Soup, Tomato-Carrot Bisque and Chicken Noodle and others.

The packaging is unique. The top half is colorful based on the type of soup with white letters that looks like the letters of children’s book. The bottom half of the can shows the ingredients, like a whole cooked chicken, wild rice, carrots and tomatoes.

The cans look hip and cool. My guess is that this is positioning to millennials who are looking for a can that is creative and appealing to the eyes, — and most of all nutritious.

Grab a can or two. Campbell’s offer a fifty-cent off coupon. Let us know what you think.