“Why did you move the apple sauce? I’ve been shopping here for more than ten years and I am so used to shopping here and now you change things up!”


Yep, this happens.

In fact, as a marketing strategy supermarkets reset the contents in the aisles every five years and done overnight thanks to employees being pulled in from other supermarkets of the same company.

The purpose is to keep the customer on their toes and not make it too easy to shop. But it helps refresh the experience and lead to sales.

So next time the aisles look different don’t be surprised