I think that supermarkets are getting the hint that the industry is changing.
According to the Food Marketing Institute, fmi.org, 58% of all grocery shopping is shared by two adults in the household. The report indicates as roles in the labor force have shifted, for example, women are shifting to be the head of the households in terms of finances, which means men are becoming the primary grocery shoppers in the household.
Thus, food manufacturers and supermarkets need to be aware of this.
As a result, a shared shopping experience means that more products are needed to suit every family, — thus look for continued new products that are mass customized to appeal to both adults in the family grocery shopping.
Weekly spending may inch up too where it was $107, according to FMI. We will see if the trend in spending is higher in 2017.