Instacart, the grocery food deliver founded in San Francisco in 2012 by Apoora Mehta pledges on their webpage to bring the groceries to your home in one hour is growing fast every week. Partnered with supermarkets Whole Foods and others is gaining traction in cities, like San Francisco, Chicago and Atlanta.

Competition will be fierce in 2017 as more consumers shop for groceries online and, for an additional fee, have the delivered to your door. We’ll see how saturated and how effective their service will be in a year from now.

Who else will enter the market in terms of grocery delivery and which supermarkets will be involved.