Pup-peroni Dog Snacks that look like stick, which come in several flavors, Lean Beef, Original Beef and Oven Roasted Chicken has updated their packaging.

First off, the Pup-Peroni yellow letters are larger on the red package, which no longer has that deeper red background against it. The new letters stand out.

In addition, the dog, looks like a terrier,  is larger too as it bites down on the stick.

Dog food and treats sell well and continue to grow as people treat their fur babies like family. The transition to the new packaging is simpler and targeted to generate appeal to young and senior dog owners.

They indicated New Look on the package, which I’m not a big fan of. They don’t have to announce it on the packaging, they just have to do it.