Pop Secret popcorn recently updated its packaging. Known for its buttery popcorn  popcorn manufacturer owned by Diamond Food offers a wide variety of popcorn from light, kettle, movie theater in boxes and containers has went to a lighter blue box compared to their traditional blue box.

In my analysis, the lighter blue gives it a fresh new look. Lighter blue seems to be a trend in packaging with the hopes of renewing the brand and looking for new customers.

Please share what you think about the new packaging.

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