Mr. coffee machine maker and coffee filter producer 1970 updated their packaging. For a second new packaging look like McAfee from McDonald’s but unless it’s theirs.The box color has changed your medically from from light Brown too purple. The package content is pretty much the same however most noticeably is how Mr. coffee is indicated on the box. It is written with a cursive look. Compared to the straight letters it always has had on its packaging. Yes the look is new but looks retro. We shall see whether it Will appeal to college students and others take to the new look or care nonetheless.