Late July the speciality chip maker has updated their packaging. The bags are still colorful but the content is more emphatic.

For example, their bag of mojo chips clearly indicates the benefits, it is made from healthy grains like flax seed. The gmo tag is also quite noticeable on the bottom left hand side of the page. The “mojo” tag is also in a larger font.

The bags are all in one color like the “mojo” flavor which is a deep green. 

What I found interesting was that the brand name “Late July” looked smaller in terms of font size and the name was located at the very top of the bag. If it weren’t on sale I may have overlooked it.

The new packaging is good — but not great. I recommend enlarging the “Late July”, especially in a chip market dominated by frito lays and Pringles.