Celestial Seasoning has changed their packaging on the tea boxes. For example the word “Celestial” is in in the top center of the box compared to it being on the left hand side in a fancy looking frame. The boxes are also two colors. For example, the Peppermint flavor had several colors and images compared to the new design that is white on the two thirds of the cover and red at the bottom. The image of the peppermint is also larger.

I think this move is a good one. Simplifying the packaging design has been a trend this year and plus the boxes will be easier to read for older consumers.

Simpler works better in that it is eye catching and easy to follow and this makes it easier to buy.