In a competive seafood market, where Sea Cuisine has updated their boxed packaging in an effort to appeal to women with its artsy display Gorton’s seafood is also changing its packaging,

What is new is that the packaging reads like a one page book: on the left the content details, and on the right a picture of a large dish of delicious looking sea food, all against a dark gold background.

The new look for Gorton’s is new, fresh and eye catching and simple. It is a good way to attract any type of customer: women single and married or millnials who want to cook more at home.

Nice job with the new look Gorton’s. Happy to “sea” it.