My son received a ViewMaster last Christmas. He liked it initially and pushed it aside to play with his other toys like his Wii U video games and Jurassic World Lego sets.

For months it was sitting on the shelf, until I came across a recent Tim Ferriss Show podcast where he interviewed, innovator, author, and co-founder of Wired Magazine Kevin Kelley, who is published a book titled:

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. 

The podcast was interesting and insightful Mr. Kelley mentioned technology that will change our future over the next 20 years.

One of things he mentioned is that Virtual Reality is very, very new and we do not know what the potential can be as we start scratching the surface.

After listening to the podcast, I immediately asked my son to get his ViewMaster from his room. I downloaded the VM demo apps on Destinations and Space onto my iPhone6 and inserted it into the ViewMaster. It felt a little clunky at first, but after we got it going and was able to view a picturesque 360 degree view of Greece and Washington D.C. we were amazed at the view. And this is a ViewMaster, not an Occulus 5 sold by Facebook.

I could not help to think at how VR can enhance our supermarket experience. It could potentially help examine how people buy and consume groceries easily in a virtual environment. It can examine why they buy soda or organic guacamole. It can help people eat better and also help supermarkets improve efficiency of product delivery.

The future can is great and is approaching fast. Get ready supermarkets.Can you imagine your customers pulling off items in advance of them coming in and then analyzing by category how much they spend on produce, frozen, dairy and dry groceries. This can be amazing and can lead to creating the ultimate “just in time” principle where every consumer gets exactly what they want. Wow.

Look for future blog posts regarding the interface of VR and supermarkets soon. Please feel free to post a comment and start a discussion regarding this topic.